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红人社媒

关注海外红人 KOL 营销、口碑营销、品牌大使与创作者经济,覆盖亚马逊站外红人玩法、红人营销工具、品牌 PGC/UGC 内容共创,以及 Instagram、TikTok、YouTube、Reddit 等社媒与论坛社区的最新动态。

03条精选
01
Reddit

如何让自己看起来不像 IG 辣妹/模特,而更像艺术家?

作者的粉丝长期以男性为主,过去常发比基尼照片和夜店穿搭;近几季试图把内容转向吸引女性受众,但成效有限。她喜欢性感穿搭也享受这种自我表达,但认为自己还有更多面,并计划很快发布音乐作品。

推荐理由这是个人 IP 转型与受众结构调整的真实案例。品牌在挑选红人合作时,除粉丝量外还应核对其受众画像与转型阶段是否匹配目标人群。
原文(英文摘要)

So l've had a predominantly male following for a while now. I used to post a lot of bikini photos and club outfits. But for the past few years l've tried to shift my content to attract more of the female gaze. Unfortunately I haven't had much success. I like to dress and own being sexy, but there's also so much more to me and I plan on releasing music soon. I've tried playing with fashion, creating dumps, etc. My que

02
RSS

SoFire的热门活动:Desigual与Vivian Wilson的反AI营销活动对品牌定位的启示

Desigual与22岁模特兼网红Vivian Wilson合作,推出了一场远超大多数品牌安全指南的活动。

推荐理由出海品牌可借鉴这种大胆营销来突出品牌个性,但需谨慎评估风险并确保符合当地法规。
原文(英文摘要)

Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.

03
RSS

GIMA提名聚焦:BAM! Comedy与Moonpig的长期创作者合作如何以幽默连接受众

在线贺卡与礼品巨头Moonpig如何与创作者组合BAM! Comedy建立持续合作,重新定义了以幽默为主导的社媒营销模式。

推荐理由这个案例展示了出海品牌与本土创作者建立长期深度合作的可能性,对于希望以内容创意和情感共鸣打开新市场的品牌具有参考价值。
原文(英文摘要)

How online card and gifting giant Moonpig partnered with creator duo BAM! Comedy to build an ongoing collaboration that redefined humour-led social marketing.