PR 营销

关注海外 PR 媒体与 Paid Media、Earned Media，覆盖品牌公关、品牌出海 PR、新闻稿分发、舆情监测、社交聆听，以及 Cision、Muck Rack、Meltwater、Prowly 等 PR 工具的最新动态。

03条精选8/12

RSS8/12

PR团队在Claude上优化可见性的5种方法

每个AI答案引擎的行为都不同。有些在响应查询时会推荐较长的品牌列表，但引用的来源很少；另一些则先进行更深入的研究再给出推荐。在决定AI可见性策略时，理解不同平台的机制非常重要。由Anthropic开发的Claude属于第二类。……（原文截断）

推荐理由在AI搜索与推荐生态中，品牌需要针对不同平台定制可见性策略。本文提供了针对Claude的优化方法，出海品牌可借鉴以提升在AI答案引擎中的曝光。

原文（英文摘要）

Every AI answer engine behaves differently. Some recommend a longer list of brands in response to a query while citing few sources. Others conduct deeper research before they recommend anything. Understanding what works for which platform is very important when deciding your AI visibility strategy. Claude, developed by Anthropic, belongs to the second group. It […] The post 5 Ways PR Teams Can Optimize Visibility on

RSS8/12

深度观察：StubHub在票务问题后表达同情，但为业务辩护

另外：新数据显示Bluesky活跃用户大幅下降；一家英国电台错误报道国王查尔斯去世。StubHub的业务理念是，通过其平台购票，若出问题公司会负责，这是一种温暖的保证。但《华尔街日报》... 该文章首发于...

推荐理由出海品牌在处理客户投诉时，可参考StubHub的危机公关策略：平衡同情与业务辩护，同时关注平台活跃度变化，及时调整社区运营。

原文（英文摘要）

Plus: New data shows Bluesky active users plummet; a British radio station wrongly said King Charles had died. StubHub built its business with the idea that you buy a ticket through its platform, and if something goes wrong, the company will make it right. It’s a warm and fuzzy guarantee. But a Wall Street Journal […] The post The Scoop: StubHub sympathizes, but defends its business after ticket problems appeared fir

RSS8/12

撰写下一次变更公告前要问的 5 个问题

评估员工可能如何解读这一变更。当重大组织变革来临时，沟通人员往往会直接跳到：CEO 应该说什么？员工邮件中该写什么？FAQ 中需要哪些问题？但 St. Jude Children’s Research Hospital 执行沟通高级总监 Elizabeth Whittington 认为……

推荐理由出海品牌在内部沟通变革时，可参考这些问题深入思考，避免仓促发布公告，确保员工理解与支持。

原文（英文摘要）

Assess how employees are likely to interpret the change. When a major organizational change is coming, communicators tend to jump straight to: What should the CEO say? What belongs in the employee email? What questions need to go in the FAQ? But Elizabeth Whittington, senior director of executive communications at St. Jude Children’s Research Hospital, […] The post 5 questions to ask before writing your next change a