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03条精选9/28

RSS9/25

独家：OpenAI需要更好的传播，他们寻找CCO已9个月

此外：一家信用合作社总裁因“Lake America”帖子失去工作；美妆品牌把尴尬局面变成梗图。说AI行业过去一个月动荡不安都算轻描淡写。你可能已听说，多数AI公司领导者如今认为，AI有相当概率会摧毁现代基础设施……

推荐理由做AI相关传播或公关的出海品牌，可关注OpenAI的传播人事动向，以及品牌如何把危机舆情转化为社媒内容，用于校准自身公关响应。

原文（英文摘要）

Plus: Credit union president out of a job after ‘Lake America’ post; beauty brands turn awkward situation into memes. To say it’s been a tumultuous month for the AI industry is an understatement. You’ve likely heard that most leaders of AI companies now believe there’s a decent chance AI either destroys the infrastructure of modern […] The post The Scoop: OpenAI needs better comms. They’ve been looking for a CCO for

RSS9/25

在任何变革中，员工真正需要的是什么

ShipStation Global 的 Emilie Bingham 分享她如何在不确定时期保持信息传达简单。她是该公司传播与品牌高级总监，帮助中小型企业高效配送产品，并主导了公司在收购、重组、领导层变动以及最近全公司合并与品牌重塑期间的内部沟通。（原文末尾截断）

推荐理由出海品牌在组织调整、并购或品牌重塑期，可参考其内部沟通原则，保持信息简单一致，以降低员工不确定感并维持执行稳定。

原文（英文摘要）

Emilie Bingham of ShipStation Global shares how she keeps messaging simple during uncertainty. Emilie Bingham, senior director of communications & brand at ShipStation Global, helps small and mid-sized businesses ship their products efficiently. She has led the company’s internal communications through acquisitions, restructurings, leadership changes and, most recently, a company-wide merger and rebrand. Join Emilie

RSS9/24

她一句“谢谢”改变了一切

导师会改变你。无论一天过得怎样，即使我犯了错，即使我们丢了一个大客户，一切都没有改变。每天我经过她的办公室准备离开时，Lorraine Ball 都会停下手中的事，用她带着布鲁克林口音的声音喊道——这在印第安纳波利斯郊区显得格格不入……

推荐理由出海品牌在维护客户与团队关系时，可把及时、具体的感谢作为低成本信任投资；在项目失误或丢单等压力时刻，这类认可更能稳住合作与士气。

原文（英文摘要）

Mentors change you. It didn’t matter what the day was like. Even if I’d made a mistake, even if we lost a big client, nothing changed. Every day as I passed by her office to leave, Lorraine Ball would stop whatever she was doing and yell in her Brooklyn accent, so incongruous in suburban Indianapolis, […] The post She changed everything by saying ‘thank you’ appeared first on PR Daily.