关注品牌出海 Martech、营销技术栈、营销自动化、全球 CDP 与数据隐私、CRM，以及 AI 工具结合海外市场营销的最新玩法。
在 11 月 MarTech Conference 上，我们了解到可组合 Martech 如何帮助营销人员集成 AI、降低供应商锁定，并在不推倒重来的情况下现代化其技术栈。
At the November MarTech Conference, we learned how composable martech helps marketers integrate AI, reduce vendor lock-in, and modernize their stacks without starting over. The post Built to adapt: Why composable martech is becoming the new standard appeared first on MarTech.
搜索和社交占据数字营销支出的大部分，并依赖点击衡量效果。本期嘉宾称这种做法是“幼儿园算术”。
Search and social consume the majority of digital marketing spend and rely on clicks to gauge effectiveness. Our guest this week calls that "kindergarten math." The post Beyond search and social: How to scale with performance TV appeared first on MarTech.
统一平台连接G2、Capterra、Software Advice和GetApp上的资料列表、评论、广告、内容和买家数据，以支持客户的答案引擎优化（AEO）和答案引擎营销（AEM）策略。G2称其是全球最大、最受信任的B2B软件数据来源，并宣布推出覆盖上述四个平台的统一平台。
Unified platform connects profile listings, reviews, advertising, content, and buyer data across G2, Capterra, Software Advice, and GetApp to power customers’ answer engine optimization (AEO) and answer engine marketing (AEM) strategies G2, the world’s largest and most trusted data source on B2B software, today announced a unified platform across G2, Capterra, Software Advice, and GetApp. […]