邮件营销

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03条精选8/12

RSS8/12

黑色星期五电商策略：2026年操作手册

有效的黑色星期五策略结合了准备、客户获取、转化以及从冲动购物转向重复购买的转变。黑色星期五是电商的重要事件，Omnisend最新的黑色周研究发现，近10%的品牌一半或更多的年度订单来自该时期，31%的品牌至少15%的订单来自该时期。

推荐理由为2026年黑五提前规划，参考数据可帮助出海品牌评估促销活动对全年业绩的贡献，建议将转化与复购策略并重。

原文（英文摘要）

An effective Black Friday strategy combines readiness, customer acquisition, conversion, and the shift from impulse shopping to repeat purchases. Black Friday is a major event in ecommerce, as Omnisend’s newest Black Week research found that almost 10% of brands generated half or more of their yearly orders, and 31% generated at least 15% of their... The post Black Friday ecommerce strategy: Your 2026 playbook appear

Reddit8/10

Apple 邮件隐私保护

我因Apple Mail Privacy Protection而在确定真实数据上遇到问题。我有一个客户打开率不错，达50%以上，但点击率低于平均水平。当我开始分析具体客户时，发现50%的邮件群组是启用Apple Privacy Protection的人。**问题1.** 这些客户是真的不点击，还是Apple Privacy自动爬取邮件并显示虚假打开率？

推荐理由出海邮件营销需注意Apple隐私保护对打开率数据的扭曲。营销者应避免仅依赖打开率，而应结合点击率等行为指标评估真实效果，并考虑调整统计口径。

原文（英文摘要）

I'm facing a problem in determining real data because of Apple Mail Privacy Protection. I have a client that has good open rates, 50%+, but clicks are below average. When I started analysing the exact customers, I noticed 50% of the mailing group were people with Apple Privacy Protection. **Question 1.** Are the clients legitimately just not clicking, or is Apple Privacy auto-crawling emails and showing false open ra

Reddit8/3

修剪不活跃订阅者

我维护着一个约10,000人的邮件列表，订阅者来自我们的公司/开源项目。这是一项我运营了约11年的标准入站营销操作。如今像Kit这样的邮件营销平台给出的指导是关注订阅者的活跃参与率，而不是担心列表的整体规模。好吧，我明白；自从我开始做这个以来，时代已经变了。

推荐理由出海品牌应关注订阅者活跃度而非数量，定期清理不活跃订阅者可提升送达率和投资回报率。

原文（英文摘要）

I maintain a \~10,000 person or so mailing list of subscribers to our company / open source project. A fairly standard inbound marketing operation I've been running for 11 years or so. The guidance from email marketing platforms like Kit these days is to focus on the rate of active engagement of subscribers, versus worrying about the overall size of the list. Ok, I get that; times have changed since I started this bu