关注 DTC 独立站站内用户增长运营，覆盖营销邮件、短信 Push、EDM、营销自动化、站外邮件触达、用户生命周期与 LTV，以及 Klaviyo、Omnisend、Mailchimp、Yotpo 等工具的最新玩法。
消费者期待品牌用 AI 改善购物体验，但也希望品牌坦诚说明数据使用情况，并保留最后的……
Shoppers expect brands to improve shopping experiences with AI, but they also want brands to be upfront about their data and leave the last… The post AI trust in ecommerce: What shoppers expect from brands appeared first on Omnisend Blog.
邮件自动化最佳实践包括基于行为的触发器、受众细分、个性化内容、基于事件的延迟与退出逻辑，以及效果衡量，从而在整个过程中传递相关信息。
Email automation best practices include behavior-based triggers, audience segmentation, personalized content, event-based delay and exit logic, and performance measurement to deliver relevant messages throughout… The post Email automation best practices: Build high-ROI workflows appeared first on Omnisend Blog.
垃圾邮件投诉率是指已送达邮件中被收件人标记为垃圾邮件的百分比。可接受比率因平台而异。Gmail 建议将其保持在…… 文章《Spam complaint rate: Thresholds and reduction strategies》首发于 Omnisend Blog。
Spam complaint rate is the percentage of delivered emails that recipients mark as spam. The acceptable rate varies by platform. Gmail advises keeping it… The post Spam complaint rate: Thresholds and reduction strategies appeared first on Omnisend Blog.