邮件营销

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03条精选9/28

Reddit9/27

邮件营销新手——该从哪里开始？

我打算开始做邮件营销，一直在看视频学习。想把它作为一项服务（副业）提供，目前还在读工程本科，没有经验但愿意学习。有人能指导我如何起步吗？一开始该做什么？作为新手如何找客户？没有客户时如何积累作品集、练习技能？

推荐理由对计划把邮件营销外包或自建团队的品牌，这篇讨论列出了起步阶段的典型问题清单，可用于筛选服务商或规划内部能力建设。

原文（英文摘要）

Hey guys! I plan to start email marketing and have been watching videos to learn more! I'm planning to offer it as a service (side-hustle) while I'm still in university as Engineering Undergraduate I have no experience but I'm willing to learn. Could any kind guide me on how to start? What should I be doing at the beginning, How to find clients as beginner ? How to build a portfolio and practice skills without client

Reddit9/26

你们是如何设计邮件的？

试过几种方案后，我主要用 Figma 设计，再把设计稿导入 Klaviyo，但这个过程很慢。你们设计邮件的工作流程是怎样的？是在 ESP 内完成，还是用 Figma 之外的其他工具？

推荐理由邮件设计工作流直接决定上新和促销的执行速度。可参考同行在 Figma 与 ESP 之间的取舍，优化自建或外包的设计流程。

原文（英文摘要）

After trying out few options I've been mostly using figma and then bringing the design into klaviyo but can be a slow process. What are your workflows for designing emails..is it within the esp or anything else besides figma?

Reddit9/25

你现在运行着多少个活跃流程？

让我重新思考“正常流程数量”的账号是 Callie's Hot Little Biscuit，一家位于查尔斯顿的手工饼干企业。他们运行 20 多个自动化流程，且不是欢迎系列的二十个变体，而是真正彼此独立的流程。其中两个纯粹按订单数量触发：一年内下第二单即告知客户将获得 VIB 身份……（原文在此截断）

推荐理由自动化流程的数量与触发逻辑直接关系到复购和客户分层。可对照自家流程设置，评估是否存在可补充的订单频次类触发场景。

原文（英文摘要）

The account that made me reconsider what a normal flow count looks like was Callie's Hot Little Biscuit, a handmade biscuit business in Charleston. The run 20+ automations. Not twenty variations on a welcome series either, actual distinct flows. Two of them trigger purely on order count. A second order within a year tells the customer they're getting VIB status. Very important Biscuiteer, on their next one. A third o