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品牌备战黑色星期五的五个假日广告要点
黑色星期五和网络星期一已演变成持续数周的购物活动，这使得提早规划比以往任何时候都更加关键。借鉴Bylt、Tecovas、Manscaped和Bearbottom Clothing等品牌的经验，这五个关键发现帮助营销人员优化假日广告策略。由Tatari赞助。
推荐理由黑五网一已不再是单日促销，而是持续数周的购物季。出海品牌应据此提前规划广告节奏，本内容中来自多个品牌的实战发现可直接借鉴。
原文（英文摘要）
Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers sharpen their holiday ad strategies. Sponsored by Tatari.